Developing a new product or service is always bound to be met with skepticism and curiosity in equal measures. Whether you’re part of a small startup development team or are looking for ways to reimagine your company’s product design workflow, 2020 and its innovations in this department are bound to pique your interest.
According to Top Tal, 90% of users stop using an app if its performance is underwhelming, with 83% of people advocating that seamless UX across different platforms is very important for their ongoing engagement with a brand. Likewise, Small Biz Genius reported that 70% of online businesses fail due to poor UX, with only 55% of companies conducting any form of UX testing prior to their launch of a new product or service to the market.
Combined, these statistics showcase a growing user-side concern for future products on the market and their overall usability in light of emerging UX trends and customer expectations. However, by introducing fresh product design solutions in 2020, you are bound to experience better public response and stakeholder interest in your products going forward. With that in mind, let’s take a look at some of the top product design solutions worth considering in projects’ development in 2021.
1. Increased Emphasis on UX
UX is an abbreviation which gets tossed around a lot in recent years – however, not every instance of it is fully justified. User Experience design is a delicate field which requires a different approach from everyone involved in the development of a certain product, service, website or a similar project aimed at a mass audience. That being said and with 2020 underway, we can expect a higher emphasis on UX than ever before.
One of the easiest ways to increase your own project’s development on meaningful, user-oriented UX design is to rely on a platform which can facilitate such creative focus. Dedicated platforms which can assist project teams in mapping out and developing a high-quality project such as FlowMapp have become essential in the oversaturated market filled with derivative, revenue-centric products. Utilizing such a platform in day-to-day design and development will allow for more enjoyable product usability, accessibility and reliability among other factors.
2. Decentralized Design Interface
With the advent of high-speed internet and omnichannel communication via smartphones and personal computers, remote work conditions have developed to a point where long-distance collaboration is more than possible. As we’ve mentioned previously, platforms which offer facilitated product design interfaces also allow for global, decentralized collaboration with likeminded individuals across the globe.
Teams which operate over great distances are also bound to emphasize with end-users more easily given that they collaborate in the same way as the users will interact with the final product. Samantha Brook, Chief HR Officer at Be Graded spoke on the matter briefly: “An individual’s value to your project should never be judged based on their geo-location. Instead, you can introduce a remote-work platform and workflow to your project’s development and allow for much more flexible and goal-oriented mindset to form within your team.”
3. Controlled Environment Mapping
Creating a multifaceted project with numerous UX elements is bound to cause bottlenecks during development, bottlenecks which may or may not be solvable under the set timetable. Thus, an introduction of a controlled development environment with prototyping capabilities is more than welcome in 2021. A good example of such product design can be seen in web design and its sitemap planning, an element pivotal to any website’s UX.
Using a dedicated tool designed with web development management and sitemap design can not only speed up the creation and prototyping phases of a website’s development but also allow for greater creative freedom and elimination of potential issues prior to launch. In addition, website’s content management and production can also be planned and tested in conjunction with writing platforms such as Evernote, Studyker and Readable to create a much more enjoyable and user-centric product design solution.
4. Persona-Based Development
We’ve touched on “user-centric” design in previous sections, so the idea is worth exploring in greater detail when it comes to concrete product design improvements it can lead to. UX design has always been focused on pinpointing the exact wants and needs of individual users based on their behavioral patterns, product expectations and the likelihood of their conversion and brand advocacy based on those design decisions.
As such, persona-based development can lead to groundbreaking innovation in product design and UX throughout your project. You can create personas of different users with various backgrounds and lifestyle choices and then present those individuals to your coworkers to get a better feeling for who your target audience really is at the end of the day. In doing so, you will have a much more personal approach to the product design process and have an easier time identifying with your product’s users as opposed to one-sided UX design of yesteryear.
5. Continuous Design Facilitation
Lastly, whether you work on a service-based project such as a website or a product meant for shipping to individual users, it’s important to take continuous design facilitation into account. There might be bugs in your product which slipped by the QA team during production. You might want to add new features or expand on existing functionality post-launch. These factors should find their way into your product design and allow for additional refinement and building on the baseline product you’ve launched.
Ongoing testing and maintenance of your products once they’ve launched can boost public confidence and interest in your existing and future endeavors in equal measure. Jessica Nicole, Head of Content Development at Subjecto had this to say on the matter: “In the age of customer’s journey mapping and hands-on UX facilitation through client servicing, a product’s development is never really over. Washing your hands from a product or service post-launch can lead to severe repercussions for your brand’s reputation and revenue generation on the market – make sure to avoid that route at all costs.”
With the combined efforts of your product design team and a specialized UX platform a la FlowMapp, your future projects will have a much better marketability in 2020. Make sure to look for innovative UX design decisions in your product design which can lead to revolutionary new trends in the industry rather than to simply follow in the footsteps of other brands. In doing so, you will be seen both as a pioneer and a user-oriented brand capable of breaking new ground in product design, redefining what UX stands for in the industry.