Before I joined Netguru, I had the privilege to work with UXPin for 3 years, where I was responsible for the core product. It was super cool to work on the product being used by companies like HBO, PayPal, Microsoft, Sony, Adidas and many more. Therefore, I have a full perspective, since I used to focus a single product and now on multiple products.
Designer’s Style & Ego
We, as the designers, make the experiences tailored for the desired target group. I think everyone has his or her set of favorite design elements making that designer recognizable because of them. However, it's not always possible to apply that custom style to every project.
If you love designing for the fashion industry, that's great, probably the minimal design with a lot of white space and great images would do the trick. However, you can't apply the same style while designing. Take for example kids won't like it, and they won't use it. You will end up with something aesthetically pleasing, but useless.