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Above the fold

Synonyms: Above-the-fold

The term came from the printing press, describing the top part of a newspaper’s front page with the heading and subtitles. In UI, above the fold means a lot same, referring to the web page. Everything which has to be scrolled, lays below the fold. 

 

As above the fold directs the most attention, this area has to contain the most engaging or important content.

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