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Balance

Synonyms: stability, visual weight, design seesaw, harmony, equilibrium, proportion, equally distribution, golden ratio

Balance refers to an even distribution of visual weight (satisfying arrangement or proportion of design elements).

DESIGNED BY DANIEL MONTGOMERY

 

Controversial

«hang in the balance»
 

Often the balance makes the design plain, too predictable and boring. Most of the elements become balanced / equal, from which the eye gets tired very quickly:
 

  1. Makes some elements invisible
  2. Everything is too similar (same)
  3. Boring
  4. Mirror (butterfly) effect
  5. “Dry” design
  6. A lot of formality
  7. Elements cancel each other out

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