F-Shaped Pattern

It describes the reading behavior of the user, facing any written informational source on the Internet. It says the user does not read, but scans the text in the form of F.


  • First, he or she reads a horizontal movement around the top of the content area
  • Then, the user goes slightly down and reads the second horizontal movement, which is shorter than the previous
  • Finally, one goes vertically down, following the left side of the content area

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