Field studies

It is a complex of research methods, applying to the exploration of the user’s environment. The distinguishing feature of field studies is holding them outside the office, at the user’s natural location and circumstances.

The complex includes work with focus groups, contextual interviews, and other ways to cooperate with users. 

It is used for gaining huge massive of objective data of how potential users behave in routines, unveiling their real needs and “pain points.” Such an approach helps to get more accurate testing results and build up a design hypothesis, that would have far more chances to succeed.

Despite its effectiveness, field studies are not so commonly spread due to its high costs and time-consummation.

share the term