Immersive Design

Synonyms: Experimental Design

Branch of design in which interface does not end on the device screen, but goes beyond. To create this immersive experience designers can use different technologies such as augmented reality, virtual reality, mixed reality 360° content.

3 Immersive Design Use Cases



Gaming applications are definitely taken on a new level through immersive design. Instead of limiting yourself to the screen of the gaming device, you will be able to see the universe of the game around you! This effect of live presence gives users new exciting emotions. One of the most acclaimed examples of immersive design in gaming is well-known Pokémon Go.


Immersive design can help brands not only create unique and spectacular advertising campaigns but also offer retailers better ways to present products to potential buyers. For example, through augmented or virtual reality reviews. You can see how immersive design can be used in marketing campaigns watching this 360° interactive video, created by Oreo.


Learning and training

When it comes to learning and training, immersive design can significantly reduce the length of lessons and the cost of their implementation. Students can use emulators that are no different from their living prototypes. A good example of immersive design is ClassVR — it’s a platform that involves VR and AR for education and training.

Tips & Tricks 

  1. Use 3D elements as much as possible

    One of the key features of immersive design is use of virtual and augmented reality. Designers allow users to apply UI elements to real objects. That is what IKEA does in IKEA Place. This application allows to try true-to-scale furniture in user’s own apartments or house.

  2. Use voice directions and music

    Along with 3D graphics, you can implement voice navigation capabilities. This will provide interface control even for those users who are simultaneously busy with something else. Music also creates an immersive experience, but be sure that your design works even without it as you can’t be sure that users have an ability to turn the music on.

  3. Personalize UX

    Personalization is a huge trend that is also relevant for immersive design. You can personalize your design by remembering the previous actions of a particular user, or via the integration of artificial intelligence based tools.

Useful Tools

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