Creating a cool and engaging graphic design or UX/UI design or interface is just a small part of being a designer. Nowadays the profession requires not only working with the tools, knowing the basics of communication with clients, sales skills, but also a talent to present your work. Which is an integral part of the sales.

Before presenting your design work to a client of your team lead, remember not to get very nervous and prepare all the parts of your presentation, such as:

1. Market research about the product
2. References
3. Visuals

After that follow our guide to make the presentation more vivid and perform the way you want it to.

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Issue Addressing

The first step in the design presentation for a client or a team lead is to explain to them the challenge of the business. When you have the objective sales points, competitive advantages, and other features, it will be easier for the client to understand what you, as a designer, were dealing with.You can present it in PPT or some other tool, but you have to make it illustrative.

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Take Notes

When creating a design, take notes of everything you do, and the most important is to document your process of thinking. There is a tool for bookmarks in Chrome, where you can save the links. Save references, competitor's audit, mood board, sketches, and references you use while working on the project. Opening the curtain on your vision for your client is a key to further understanding and better communication.

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Illustrate the Process

What are bookmarks and documents without vivid visuals? Nothing makes better your work than a high-quality visual, that is structured and presented to the audience. Pick the best pieces of your work, mockups, design pieces, and make an ecosystem of your vision.Make sure that the visuals are relevant and do not confuse the audience.

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Feedback Is the Key

Client-designer communication is the key to a successful collaboration. The presentation should not be accepted as a monologue of a designer trying to persuade the client their work is sufficient. Make the audience communicate with you: ask them questions, their opinion, or maybe the thought on direction of your design. Be sure, after that the audience will feel more satisfied because you show them that they are an important part of the process.

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10 Rules of Presentation by Steve Jobs

When we speak about the process of the presentation we cannot omit the influence of Steve Jobs on the presentation practices. Let's learn from the best to be better.

1. Make a plan of your presentation on paper or online to understand better the whole idea and the steps of the presentation.
2. Make it simple: shorten the sentences in your speech, make it twitter-like, so the audience easily catches the main theme.
3. Know the pains of your audience to introduce a better solution for its solving.
4. Make the audience identify with your solution. Describe to the audience how the product will solve their own problems and will make their lives better.
5. Keep it simple. People don't like to remember a lot, that is why you have to underline the 3 main ideas of your presentation.
6. Realise how your solution will change the world. You sell and present not gadgets or design, but experience and emotions.
7. Use more images. We memorise better the information that is presented into images. We reconnect with the emotions they give.
8. Make the data relevant. Do not overload your presentation with numbers, pick the relevant data only.
9. Avoid buzz words and try do keep it simple. Here it is the key to the hearts of your audience.
10. Practice more. We all know that practice makes perfect, that is why do it more often to become a pro in presentations art.

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Conclusion

Presenting your work might be the most important part of the whole design process. The things you create should help businesses achieve their goals: generate sales or leads, engage users of attracting new clients.

As a designer, you are the touchpoint between your client's business and its users, so the presentation of your designs as long as the communication with your client has to be on top. Follow our guide to make the best out of the presentation process, and stay tuned!