Creating a cool and engaging graphic design or UX/UI design or interface is just a small part of being a designer. Nowadays the profession requires not only working with the tools, knowing the basics of communication with clients, sales skills, but also a talent to present your work. Which is an integral part of the sales.
Before presenting your design work to a client of your team lead, remember not to get very nervous and prepare all the parts of your presentation, such as:
After that follow our guide to make the presentation more vivid and perform the way you want it to.
The first step in the design presentation for a client or a team lead is to explain to them the challenge of the business. When you have the objective sales points, competitive advantages, and other features, it will be easier for the client to understand what you, as a designer, were dealing with.You can present it in PPT or some other tool, but you have to make it illustrative.
When creating a design, take notes of everything you do, and the most important is to document your process of thinking. There is a tool for bookmarks in Chrome, where you can save the links. Save references, competitor's audit, mood board, sketches, and references you use while working on the project. Opening the curtain on your vision for your client is a key to further understanding and better communication.
What are bookmarks and documents without vivid visuals? Nothing makes better your work than a high-quality visual, that is structured and presented to the audience. Pick the best pieces of your work, mockups, design pieces, and make an ecosystem of your vision.Make sure that the visuals are relevant and do not confuse the audience.
Client-designer communication is the key to a successful collaboration. The presentation should not be accepted as a monologue of a designer trying to persuade the client their work is sufficient. Make the audience communicate with you: ask them questions, their opinion, or maybe the thought on direction of your design. Be sure, after that the audience will feel more satisfied because you show them that they are an important part of the process.
When we speak about the process of the presentation we cannot omit the influence of Steve Jobs on the presentation practices. Let's learn from the best to be better.
Presenting your work might be the most important part of the whole design process. The things you create should help businesses achieve their goals: generate sales or leads, engage users of attracting new clients.
As a designer, you are the touchpoint between your client's business and its users, so the presentation of your designs as long as the communication with your client has to be on top. Follow our guide to make the best out of the presentation process, and stay tuned!