Design Voices
Head of Product & Design at Sonin

Sarah Preston

Sarah is a designer enjoys creating intuitive interfaces which provide value and solves a problem. She currently works at Sonin as Head of Product & Design

Set Clear Goals

As designers, it’s imperative we understand why we are creating a product for both the business we are building it with and the end-users we are creating it for. There should be a clear business KPI and user problem you are trying to solve. Without these goals to lead the experience, the interface loses focus, which, ultimately, results in a product that doesn’t achieve anything for anyone.

Of course, user research and workshop techniques should be used to ensure you aim in the right direction!

We want to hear your voice

Drop us a line at voice@flowmapp.com