Laws

Basically, the more time you have available to complete the task, the more time you will spend doing it

Innovator’s Dilemma describes the difficulty of choosing the right way of innovation development for different companies

Jakob's Law of the Internet User Experience states that users spend most of their time on other sites

Law of Prägnanz states that people perceive complex things as simplified forms in order to easily recognize the world around them

The law states that elements that are connected to each other by color, lines, frames, or other means are perceived as more related and grouped than elements with no connection

The law of similarity states that the human eye perceives objects that have a common visual characteristic (shape, color, size) as related

If an element can be discarded without losing its meaning, then it must be removed

Open innovation is a business management model which says that big corporations should start learning from start-ups' experience and look externally for new ideas and innovation

Pareto Principle states that 80% of consequences come from 20% of causes

The peak–end rule focuses user memories around the most intense moments of an experience and the way an experience ends

Be liberal in what you accept, be conservative in what you send

Serial-position effect is the propensity of a user to remember the first and last items in a series better than the middle items

Technophobia is a fear of advanced technology or computer devices

For any system there is a certain level of complexity that cannot be reduced

The Eisenhower Matrix is a method that can help you to prioritize your tasks and focus on the most urgent and important issues.

Between multiple similar objects the one that differs from the rest is going to be remembered

Users remember unfinished or interrupted tasks better than completed tasks and will continue thinking about them over and over again.