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is a combination of art and science in creating positive emotions through product usage
Number of Terms:
Affinity map represents the method of data arrangement.
In UX, the term describes the type of analysis referring to the comparison of the time users spend on completing the task versus time on learning how to use the system
The main principle here is that the participants have to group the cards with certain labels in a way it makes sense to them
The term refers to the type of research, which object is the main competitors — their products and services, marketing features, sales, and distribution.
A method includes both an interview with the user and observation of the way he or she interacts with a product in a natural context.
Eyetracking is a research tool that can track the motion of an eye or measure where is the point the participant looks at (point of gaze)
It is a complex of research methods, applying to the exploration of the user’s environment.
A focus group is an approach to market research.
Hick's law states that the time it takes a person to make a decision depends on the choices available to him or her. Increasing the number of choices will increase the decision time logarithmically
Is a pattern discovered by the American scientist-psychologist George Miller. The law states that the average person can only keep 7 (plus or minus 2) items in their working memory.
It is a kind of qualitative data collection that allows you to receive simultaneous feedback from your website visitors or app users
Remote testing is a way to conduct remote research with the usage of certain tools for the participants’ screen and/or voice recording while they are interacting with a product in their current environment
Requirements gathering is the process of generating a list of requirements from the various stakeholders or customers, users that will be used as the basis
A stakeholder interview is a talk with a person, having a vested interest in product success.
UX research survey basically consists of questions that should be sent to a targeted customer group to estimate their attitudes and preferences.
Tree testing is a way to evaluate the structure of your website or application