Co-creation is a practice of value-based collaboration between stakeholders and users to generate value.
«create an uproar»
Co-creation requires you to provide customers and at times, non-customers ownership, by giving them a seat at the design table. Journey may be different, but there is one thing that must be consistent – and that’s commitment. Because, in the eyes of a consumer, there is nothing worse today than a company that makes a promise it doesn’t end up following through on:
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