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Service design
General terms SD
is the process of building relationships between an end client and a business to balance their needs
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Entry tunnel
Error color
Experience map
Explicit destruction
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Eyetracking
F-Shaped Pattern
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First Parkinson’s Law
First click testing
First-time user experience (FTUE)
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Gutter
Hamburger icon
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Hick's law
Hierarchy
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Input text field
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MVP (Minimum valuable product)
Margin 
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Miller's law
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Net promoter score (NPS)
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Participatory design
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Personalization
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Postel's law
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Prototyping
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Readability
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Service Blueprinting
Service-oriented design
Side sheet
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Sketching
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Steppers
Storyboards
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System usability scale (SUS)
Tab
Target audience
Task analysis
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Tesler's Law
Text area
Text button
The 10 minutes rule
Thinking Aloud Protocol
Toggle
Tooltip
Top app bar
Touchpoint
Tracking
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Dropdowns
Proximity
Picker
Charts
A/B Testing
Thinking Aloud Protocol
Dialogs
Spinner
First-time user experience (FTUE)
Coach marks
X-height
Empty states
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Contextual inquiry (CI)
Placeholder
Educational Content
Out-of-Box Experience
Baseline
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Ascender
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Tracking
Overshoot
Strikethrough
Underline
Emphasis
Justification
Ligature
Balance
Microtypography
Legibility
User-generated content
Responsive design
World Wide Web Consortium (W3C)
Eyetracking
Remote Testing
Card Sorting
Requirements gathering
Retrospective Testing
Red Route
Scenario
Tree testing
User feedback loop
Taxonomy
Styleguide
Hick's law
Miller's law
True Intent Study
Wizard of Oz experiment
Adaptive design
Frankensteining
Co-creation
Kaikaku
Affordance
Customer Loyalty
Surveys
Real-time feedback
Creeping Featurism
Postel's law
Law of similarity
Tesler's Law
Jakob’s Law
Pareto Principle
Law of Uniform Connectedness
Occam’s Razor
First Parkinson’s Law
Law of Prägnanz
Minimalism
Competitive analysis
Contextual interviews
Field studies
Focus groups
Stakeholders interview
Breakdown Analysis
Conversion rate
Between-subjects design studies
Corridor testing
End users
Heat map
User engagement
User behavior
User behavior analytics (UBA)
MVP (Minimum valuable product)
Persona
Target audience
Use case
User flow
User story map
Mind Map
Activity-centered design (ACD)
Data-driven design
Design concept
Explicit destruction
Hypothesis-driven design
Participatory design
Service-oriented design
User-centered design (UCD)
Interactive prototype
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Entry tunnel

Synonyms: 

Entry tunnel means a set of operations the user must do after entering the website or opening the app to get access to the entire number of functions.

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