The Maestro concept is a productivity technique that was initially used in journalism to make teamwork much easier. The focal principle is to try thinking like a reader when creating media material.
- Brainstorm meetings inside the team.
- Coaching: editors or product managers act as the “maestro” to lead other team members through the development.
- Avoiding the traditional approach: stick to the holistic, user-focused process.
- Maestro session: think like a reader (or user), visualizing the layout, merging the work of team members.
- Follow-up from “maestro”: review of the project, process, and its impact.
Who? What? When and Where?
Four fundamental questions to define.
- Who? Show by photo or illustration.
- What? The headline.
- When and where? Lead which takes the reader's attention further and makes them read the whole story.
A Bit of History
This concept was created in the early 1990s by the professor of journalism at Kentucky University, Leland "Buck" Ryan. As a designer, you can use this technique to simplify the working process around new products or features.