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Service design
General terms SD
is the process of building relationships between an end client and a business to balance their needs
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2-second rule
3-Click Rule
60-30-10 Rule
8dp Grid
Above the fold
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Vertical rhythm
Voice of customer (VoC)
Whitespace
Widget
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Competitive analysis
Contextual interviews
Field studies
Focus groups
Stakeholders interview
Breakdown Analysis
Conversion rate
Between-subjects design studies
Card sorting
Corridor testing
End users
Heat map
User engagement
User behavior
User behavior analytics (UBA)
MVP (Minimum valuable product)
Persona
Target audience
Use case
User flow
User story map
Mind Map
Activity-centered design (ACD)
Data-driven design
Design concept
Explicit destruction
Hypothesis-driven design
Participatory design
Service-oriented design
User-centered design (UCD)
Interactive prototype
Look & Feel
Low-fidelity prototype
Mockup
Sitemap
Sketching
Wiferame
Accessibility
Clickstream
First click testing
Iterative testing
Task analysis
Usability testing
3-Click Rule
Consistency
F-Shaped Pattern
Readability
Call to Action (CTA)
Aspect ratios
Breakpoint
Golden ratio
Gutter
Column
Grid
Keylines
Layout
Margin 
Padding
Vertical rhythm
Whitespace
8dp Grid
Fixed grid
Fluid grid
UI regions
Checkbox
Chips
Container
Filled icon
Floating action button (FBA)
Date picker
Label text
Page controls
Progress indicator
Radio button
Scroll bar
Search box
Slider
Toggle
Text button
Unfilled icon
Kerning
Body
Line spacing
Subtitles
60-30-10 Rule
Alternative colors
Background color
Color Wheel
Error color
Primary color
Secondary color
Alert
Backdrop
Breadcrumbs
Banner
Bottom navigation bar
Contextual action bar (CAB)
Dialog window
Hierarchy
Input text field
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The 10 minutes rule

Synonyms: 

It describes the way how a good service or a product should be designed. A user should take just a few minutes to get how to use the interface. If it takes more than 10 minutes, the interface seems to be complicated and under risk of being inefficient.

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