Websites and apps are becoming increasingly more complex — what was once a static medium has transformed into a rich, interactive experience. However, the success of a website is still determined by one key factor: how its users perceive it. Do they find the website easy and pleasant to use? Do they get value from the site? The answers to these questions determine whether a site visitor becomes a regular user.
User experience (UX) is how somebody feels when interacting with a website, an application, or software. UX designers analyze how users feel about a system, identify problems that keep the experience from being pleasant, and design solutions.
Over the last ten years, the Internet has undergone a huge transformation. Not only has it become prevalent in almost every area of our life, but sites have become so feature-rich and complex that they must have excellent UX designs to be effective.
What’s more, users are accessing sites in more ways than ever — there is an ever-increasing number of web browsers, mobile devices, and types of Internet connections.
Designers have also become aware of how important universal access is. We must consider people who have special requirements (for instance, non-traditional input devices and screen readers), as well as those who have older mobile devices or poor web connection.
With all of these changes to the Internet, sites that have consistently risen to the top are ones that are pleasant for users to interact with. Thus, the driving factor of modern site-building is the experience we would like to give to a site’s visitors.
While all web systems could benefit from UX design, companies don’t have unlimited resources. Therefore, we have identified areas that would gain the most from an optimized user experience.
Even though the aforementioned projects can have immense benefits when UX principles are applied, user-friendly design is advantageous to every web system. UX designers are shaping the world around us by creating a pleasant, easy-to-use web experience. Working in UX requires a diverse skillset, along with a passion for creating a user-centric design. There is no standard path that leads to a UX career – but the best designers have strong problem-solving skills and can think creatively and analytically. To get started with UX strategy, design, and development today, check out FlowMapp and their tools that allow streamlined communication and organization of UX design.