UX flow diagram: key principles of design

Designers can be perceived as some kind of bridge between developers and the product’s end users. They must stick to the existing technology stack, user needs, business goals, and, of course, design requirements. To solve this complex task, they may need a proper tool, user flow

FlowMapp user flow tool interface

Advantages you get with
User flow

User flow is a diagram that visualizes the path users take from opening an app or website to completing the target action. Let’s find out what advantages it provides:

Convenient UI

A well-designed user flow allows you to create a convenient and intuitive interface through reduction of cognitive load and simplification of decision-making processes. In addition, it will be easier for users to navigate the UI.

Better user retention

If an app or website satisfies all the needs of the people using it, they will come back to your solution many times over.

Increased conversion rates

With the help of user flow, you can get rid of barriers that deprive your company of additional income – for example, you can implement quick registration, 1-click purchases, or subscriptions.

Cost efficiency

Thanks to user flow, you can eliminate unnecessary screens and, thus, save your client’s budget on design, development, maintenance, and more.

Better accessibility

When your team uses user flow, they can create more engaging experiences that will be accepted by a wider range of users.

Informed design decisions

Developers can analyze user flow and obtain valuable information regarding user preferences and behavior. This way, they can create interfaces that are perceived positively by their audience.

Best tips to create a user flow

Before you start creating a user flow, you need to study the digital solution and all its accompanying processes. So, here’re the tips we promised to provide.

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