Synonyms: legibility, comprehensibility, decipherability, intelligibility

The term refers to how simple it is to read a piece of text. When interacting with a website, especially for the first time, users quickly scan the content to analyze what they need. Any piece of content can become a hook in the process: words, sentences, images, or animations.

6 Tricks for Better Readability

Create visual hierarchy

Basically, visual hierarchy is a way to arrange content on a page in a way that is most natural to human perception. The main goal is to let users understand the level of importance of each piece of content. So, if a visual hierarchy is applied, users will see the key content first.


For example, when we see an article on a blog, we see the title first, then the subheading, and only then the text blocks. Does this mean that the information in the blocks of text has a lower level of importance? No, but this way users will be able to read the title and subtitle to see if the article is useful to them, rather than trying to read the entire text. And if the title and subheadings are done correctly and can inform the user about the structure and content of the article, it will be a compelling factor to continue reading.

visual hierarchy example
Visual hierarchy is a great instrument but sometimes it is unnecessary. It is considered that hierarchy stimulates people to scan the text and pay less attention to some aspects of content. That is why it is also okay to neglect complicated hierarchy. For example, when it comes to literature or scientific texts


Maintaine a balance of negative space

Negative space — or white space as it is often called — is an area of ​​a layout that remains blank, not just around objects in the layout, but also between and within them. Negative space is a kind of breathing space for all the objects on a page or screen. It defines the limits of objects, creates the necessary connections between them in accordance with the principles of gestalt, and creates effective visual characteristics. 

In UI design, negative space is a big factor in the navigability: without enough air, layout elements don't render properly, so users risk losing what they really need.


Negative space helps to emphasize sections. But be careful: elements of each section should be perceived as a group, that is why balance is important


Put the main navigation in the header

All of the reading patterns mentioned show that the reading process will start at the top horizontal area of the web page. This is the main reason why website header design is seen as a critical task not only for UI / UX designers but also for content managers and marketers. 

Highlight Call to Action button

Obviously, the vast majority of web pages are aimed at specific actions that users must perform. Elements of a call to action (CTA), usually buttons, should be noticeable so that users can understand what actions they can take on the page. Good tests include checking the page in black and white and blurry modes. If in both cases, you can quickly distinguish between the CTA elements, design is good.

Color is also great for highlighting the button. For example, the green button might be more clickable than the blue one. To check this, you can run A/B test


Use images and illustrations

This type of content is informative and emotionally engaging. Original illustration, famous hero banners, eye-catching photographs can easily grab users' attention and support the overall stylistic concept. Moreover, they play a large role in creating visual hierarchy and make content more digestible when combined with illustrations or photographs. People perceive images faster than words, which is an important factor in increased scanning ability.


Use numbered and bulleted lists

Another good trick to make the text more readable is to use lists with numbers or bullets. They help you structure your data clearly. In addition, they catch the user's eye, so information is not lost in the general text.

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