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Competitive analysis

The term refers to the type of research, which object is the main competitors — their products and services, marketing features, sales, and distribution. The competitive analysis shall be carried out regularly. In that case, one gains invaluable data of competitors' strengths and weaknesses for correcting one's business development strategy.

 

The method also allows predicting market supply and demand, upcoming trends and new scenarios, potential threads and crisis. 
 

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