The Present and the Future of UX: 5 Prominent Cases of a Decade and Trends for 2030
May 5, 2020

79% of people who do not like what they see on a site will move on to another. With shorter attention spans and countless alternatives, the user experience is key to making an impression in 2020.

Digitization is transforming every aspect of human interaction. Meanwhile, design plays the most important role in binding it all together. The evolution of design and the change in trends is inevitable. The only way to keep up is to foresee the new challenges and adapt as quickly as possible. Here, we are showcasing the emerging trends for this decade and how it could result in game-changing UX in the future.


1. Make Way for Ethical and Transparent Design 

It is time to acknowledge the existence of heightened misinformation and deliberately addictive design features being used to drive agendas and users' decisions. The last couple of years put such aspects of digital media through scrutiny. Now companies are finally being more conscious about the ethical implications. For instance, YouTube began including a disclaimer copy in the user interface that discloses which entity is responsible for the content. 

Honesty is more favored than ever. Companies are opting to include authentic content from professional services like essaypro to add more clarity to the text. In this decade, companies are more likely to take steps to be more transparent with the audience.

Google has also taken a giant leap by releasing a massive database of deep fakes. It's a great step to create more awareness and help fight deception.‍


2. AI Will Alter Web Accessibility 

Every digital service is on the way to transformation, thanks to artificial intelligence. Accessibility is now the priority of design teams, both web, and mobile. Microsoft Seeing AI project caters to the visually impaired community with the power of AI technology. Uber had also taken initiatives to reach out to the drivers who are deaf or hard of hearing. More companies are taking up accessibility as a prime concern now. 

However, in user experience, accessible design is not the only issue; compliance is. Companies used to outsource teams to modify the websites for accessibility-compliance. But with every update, the process had to be repeated. With AI accessibility services, regular scans can check for compliance when any updates occur, along with site modification.‍


3. Maximalist Design, Visualizations and Other Design Changes

User experience and web patterns thrive on simplicity today. The entire world is in favor of minimalism; from product conception, social media gallery to site interfaces. However, the beginning of the year is witnessing an endorsement for maximalism. An increasing number of creators seize the moment and take a maximalist approach in user experience. They believe that such a design could convey more clarity and character.

The significant changes will not be limited to concepts alone. Users will have a more prominent role in deciding what they would like to see. That applies to everything, from the color schemes to the types of infographics. Variable fonts are another feature that would be popular, especially as a responsive element of user experience.


4. Ephemeral Content and Brand Strategies

Social media platforms are leveraging different versions of transitory content. Websites are following the trend. Stories are forming a big part of AMPs in website design as a way to boost user engagement and experience. From the exclusive behind the scenes visuals to building up momentum for announcements, these stories would play a notable role, considering how many campaigns are expected in this decade. 

Brands are expected to be more aware of their messaging and user engagement. With Facebook dealing with misinformation, brands are bound to promote unity. Especially in the decade of elections around the world.


5. The Right Way of Establishing Design Systems 

As of now, the term design system is as vague as it could get. The topic has been trending in the creative circles for the past couple of years. Yet, the term is still not coined appropriately or effectively. Design systems are often confused with UX libraries, while it is about facilitating teamwork.

In time, what constitutes a design system will evolve to reflect the companies' values. Designer Tatiana Mac recently addressed the issue in her talk Building Socially Inclusive Design Systems. She discussed how inclusivity should be a priority of design establishments. UX is reshaping from what used to be a mere entity to a movement. Designers are coming together as a community to fight for the right way of practice. They want to be proud of their creations rather than being held liable to the companies policies.


What Will UX Look Like in 2030?

It is hard to predict the changes after ten years in a rapidly evolving domain. Nevertheless, there is no harm in considering a few scenarios on how UX could be altered. Experts in the field take on the subject. 

The title of the UX designer would be rebranded. User experience will no longer be limited to one type of design or a set of tools. It is more likely that the recipient would be a co-designer. AI will also play a big role in delivering the right experience to the user. New positions, anything between dialogue designer to feedback architect could emerge.

Smart, data-driven tools would rise to power, doing a majority of the work. Designers would be approaching a problem with algorithms. Due to the extensive resources required, there would be graphic libraries, ready with basic formats and templates. Designing would be categorized into two, one of the basic modules and the second of the algorithmic way of customizing them.

Machine learning will take over, and business skills would be crucial for UI. The only way to keep up is to continue learning and keep yourself updated with the changing demands. A lot could happen ten years into the future, and it looks rather exciting for the design industry.