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User flow uncovering. GoDaddy
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October 5, 2021

No time to explain. In this series of articles, I do a quick website review, where I discuss three flowchart aspects such as onboarding, killer features and dark patterns. Grab these ready-made user flows for free and build your own.  Today, we are going to focus on GoDaddy. Without further ado, let’s get into it.

 

#1 — Making a purchase

This video was made by pageflows.com and shows you a full process in details  

What’s good?
The flow is quite smooth and welcoming. I love that users can change checkout details during the signing process.
 

What’s bad? 
Microcopy is messy sometimes. For example, sign-in is a general process and a separate feature at the same time. And there’s almost no consistency with the CTA styles.

A lot of buttons and clickable icons are fighting for my attention. Believe it or not, there are 20+ clickable elements on the domain search results page. So where should I look? 

 

What I've learned?

  1. Sign Up’ and ‘Sign In’ button labels сonfuse users
  2. Hierarchy is the boss
     

User flow

Open with FlowMapp. Take a look at this user flow — how would you make it clearer?

 

#2 — Canceling your subscription

This video was made by pageflows.com and shows you a full process in details

What’s bad? 
The same mistakes are all over the place. While I’m looking for a familiar design pattern to manage my account, I find myself confused — I have to answer the questions, but I can barely tell the difference between the answers. So can I cancel my subscription or what?

 

What I've learned?

  1. If you need users to perform a complex task, put an easy task or step right before it. This will make the process easier for the users and improve their mindset.

 

User flow

Open with FlowMapp. Take a look at this user flow — how would you make it clearer?

 

#3 — Creating an email campaign

This video was made by pageflows.com and shows you a full process in details

What’s good? 
GoDaddy mailing tool is in a strong tinkering position according to the customer co-creation model. It sets clear boundaries for their open contribution system and makes for one of the easiest ways to compose letters.

 

What’s bad? 
And the winners are… Hierarchy and consistency. Again, the design is not that messy, but those duplicated buttons are confusing and make me go back and forth.

 

What I've learned?

  1. Consistency is a key principle of life and design
  2. Everybody makes mistakes — even the big guys

 

User flow

Open with FlowMapp. Take a look at this user flow — how would you make it more consistent?

 

Outro

There is nothing really wrong with GoDaddy. Even though their design lacks credibility, it’s not a reason not to use their services. Even if you are a designer yourself. But this week, I found that 24 years of research and designing don’t always lead to success.