close
Interview
December 29, 2021

Top-8 Design Trends for 2022

Four art directors sum up this year’s events and predict top-8 digital design trends

December 29, 2021

This year was pretty eventful, and now it’s time to plan the next one. We invited four art directors and experienced designers to talk about global trends in 2022 that we’ll see in design. Their answers were varied, and some were even controversial and surprised us. Now we want to share them with you so you could learn something useful too!

Luis Ouriach, Design Advocate at Figma

Luis is a designer, writer and meme generator. He has been creating side projects since university days, and for the past few years has focused on his newsletter, podcast and Medium publication

Paco Fernández, Head of the Product Design team at Fjord

Paco is an experienced designer with a digital background and a strong standpoint on Visual Design

Denis Bolshakov, Design Lead at FlowMapp

Denis is an experienced designer here at FlowMapp who is also passionate about composing music and mindfulness


 

Pete Sena, Founder and Chief Creative Officer of Digital Surgeons

Pete sees his mission in supporting visionary leaders and brands in their creativity and curiosity

Question Logo

Which event/performance of 2021 influenced the design industry the most?

Luis Ouriach
Design Advocate at Figma

 

It's hard to argue with Figma's Config having a significant impact on the design industry. There was a new product launch, features that effectively replaced other tools and two days of programming from designers from the world's largest companies.

 

It was fantastic to be involved in this as a host, and the talent on the show was amazing. The main reason I've picked this conference over any other (other than the fact I work for Figma) is that it had many first-time speakers which is rare for something of that scale.

 

 

Paco Fernández
Head of the Product Design team at Fjord

 

Apple’s year keynote is always a great source of inspiration because it evolves our way of designing digital products. They are still leading the design innovation on the hardware and software. But this year, I would like to highlight Config by Figma, an event that drives us purely into the craft. Well done, Figma!

 

 

Denis Bolshakov
Design Lead at FlowMapp

 

I think it’s the pandemic rather than any event that continues to affect the design industry the most. Our working process, instruments and communication methods are constantly changing under its influence.

 

 

Pete Sena
Founder and Chief Creative Officer of Digital Surgeons

 

Given that the word NFT was coined as the word of the year by Collins dictionary for 2021 and has permeated so many different industries, I think it’s safe to say the surge of NFTs influenced the design industry the most this year.

 

Enabling artists and brands with full ownership of these digital art pieces with the ability to create a new sense of value and profit has transformed design forever. Art drives culture, and culture drives art. NFTs are a tipping point to finally give makers their due.

Question Logo

What's your most used app in 2021?

Dropbox Paper
Dropbox Paper

Luis outlines Dropbox Paper this year: "I'm a huge Dropbox Paper fan. I use it practically for everything! The fact that it's free is almost outrageous for how nice an experience it is.”

Spotify
Spotify

Paco is a huge music fan: "Spotify for sure! I’m a music addict. It’s part of my life, for designing, for working out, or even for reading."

Loom
Loom

Denis was very surprised by Loom: "I’ve used Loom this year more often than I would have ever thought. It facilitates the design-review process making the usual checklist with fixes also demonstrative and “alive” using screencasts.”

Notion
Notion

Pete mostly works in Notion: "Notion is not only like the second extension of my mind, but I feel like it’s increased my organization tenfold. The platform’s ability to customize pages and nest information is incredible."

Question Logo

What trends do you expect to see in digital design in 2022?

Luis Ouriach
Design Advocate at Figma

 

  1. I see a general trend towards highly impactful, highly detailed and highly documented design systems.
  2. On top of this, there's a very big and positive trend towards involving developers in the design process at a much earlier stage.
     

These two points are related because with a great design system comes great collaboration. I'm excited to see more technical discussions becoming the norm when designing digital products.

 

 

Paco Fernández
Head of the Product Design team at Fjord

 

I would like to see more of the relationship between digital and physical. We, as a society, are obsessed with digital, but I think it's time to rethink how we live our spaces and enjoy a digital detox. 

Apart from that, I also expect more differentiation between brands. Nowadays, they all look the same.

 

 

Denis Bolshakov
Design Lead at FlowMapp

 

We see a new reality in the ways of communication between people. More and more companies integrate real-time collaboration into their products. I think this trend will grow, evolve and become a standard in no time. Have you seen the Loom integration in the commentary system of Figma? Or AR experience during brainstorming on the Miro-board?

 

 

Pete Sena
Founder and Chief Creative Officer of Digital Surgeons

 

I expect to see more examples of continued improvement in accessibility and design storytelling centered around personifying brands to make them human. I’m confident the creator economy will boom and put these two things at the forefront of design.

 

Also, I think platforms like TikTok and new forms of currency and collectibles like NFTs give people new ways to express themselves and connect with brands in more authentic ways. The focus will continue to shift towards further connecting with consumers as humans to humans and designing communities that control more of our time, attention and engagement. 

 

I'm excited for the role that FlowMapp will play in our daily toolkit for planning and managing user flows, sitemaps and customer journeys.

 


 

If you want to tell a story about your career or share your expert opinion in 2022, send us a pitch at serafima@flowmapp.com.