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Fish Don’t Tell Stories about Water

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Dameon NeathDesigner at Juliet Creative

It’s a silly-sounding quote from a book by Derek Sivers — but it’s an important quote I keep in my head when tackling design problems. Like fish, we’re engulfed in what’s impossible to see. We gravitate to certain trends and ways of doing things because it’s what’s natural to us. The “right” and “wrong” way to solve problems is nothing more than a reflection of our local journey.

 

In order to develop fresh ideas from ill-defined problems, we shouldn’t be afraid to do naive things — like jumping outside the water. It’s up to us to find those moments where we can step outside our invisible barriers to truly go at something with a new perspective.

Dameon Neath
Designer at Juliet Creative
Dameon is a strategy-based graphic designer passionate about reframing the way people think and behave

Dameon is a strategy-based graphic designer passionate about reframing the way people think and behave
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