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Gamification Is Like a Coach

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Dmitry BykovVP of Design at Yandex.Market

Think about the interaction with your product and how it should feel. Gamification is about behavioral change, and it helps users behave differently, like a coach or a trainer. It can be entertaining and fun like in school class, or it can be acute, energetic and empowering like boxing training, or it can be inspiring like working with a mentor who is supporting you on a personal journey.

Dmitry Bykov
VP of Design at Yandex.Market
Dmitry is an experienced product designer who is passionate about delivering best experiences for the users.

Dmitry is an experienced product designer who is passionate about delivering best experiences for the users.
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