This year I'm learning about how to harness data to make better design decisions. Design school often talks about user research as the ultimate way to evaluate your designs and get feedback from users. Recently, I've been discovering how much power can be found in the data itself. Rather than focusing on a small sample size of research participants, statistics can give you signals about users' behavior at scale. In an ideal scenario, designs are measured both qualitatively and quantitatively.
So, the next time you're stuck wondering about which design to pursue, consider running it as an A/B test or experiment. The data signals you get will help you make better decisions.