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Everyone is a Designer, They Just Need an Invitation

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Eric BlattbergSenior Product Designer at Better.com

“Design thinking” isn’t a secretive process or an exclusive skill. It’s certainly not limited to folks who push pixels in Figma or know exactly what a “design sprint” entails. Anyone, given sufficient context, can meaningfully contribute to the design process. Of course, I mean engineers and product managers, clients and customer support, but I’m also talking about members of communities a product or service is meant to serve. When I invite those folks into “the room where it happens” — not just as research subjects but as genuine collaborators — I end up making better products.

 

I do my best work when I’m able to collaborate, exploring and sharpening others’ ideas into new shapes and forms. Real innovation doesn’t happen when you go it alone.

Eric Blattberg
Senior Product Designer at Better.com
Eric is a product designer who believes design and equity go hand-in-hand. He’s currently making mortgages work better at Better.com

Eric is a product designer who believes design and equity go hand-in-hand. He’s currently making mortgages work better at Better.com
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