“Design thinking” isn’t a secretive process or an exclusive skill. It’s certainly not limited to folks who push pixels in Figma or know exactly what a “design sprint” entails. Anyone, given sufficient context, can meaningfully contribute to the design process. Of course, I mean engineers and product managers, clients and customer support, but I’m also talking about members of communities a product or service is meant to serve. When I invite those folks into “the room where it happens” — not just as research subjects but as genuine collaborators — I end up making better products.
I do my best work when I’m able to collaborate, exploring and sharpening others’ ideas into new shapes and forms. Real innovation doesn’t happen when you go it alone.