One of the most valuable skills a designer can have is to make something complex look simple. I believe that this is achieved by being empathetic and putting the user first.
If you want to get great design results that will create a positive impact, you should take the time to understand the user and the problem you are trying to solve before anything else. This way your design will be informed by valuable insights rather than just visual preferences. And this could set you apart because the story that you can tell with your design will be richer and more meaningful.