Name: Design Glossary — FlowMapp
Brand: FlowMapp
Availability: OnlineOnly

The category contains definitions of methods, allowing collecting users’ opinions and feelings about an existing product or a potential service.

User Feedback, User experience — FlowMapp

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is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function.

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User Experience

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User Feedback

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focuses on usability of sites, user reviews, customer loyalty index

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Customer Experience

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are about small changes in how you work, raise your or your team's talent and find work-life balance

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Productivity

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is based on animation inside interfaces: moving icons, menus, transitions, gifs. Motion designers work on IxD

Interaction design

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is the process of building relationships between an end client and a business to balance their needs

Service design

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design is the process designers use to build interfaces in software or computerized devices, focusing on looks or style

User Interface

Design Glossary contains popular and useful terms commonly used by web design and UX professionals

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Design Glossary — FlowMapp

A research method designed to collect data to understand users objectives as they visit a website

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True Intent Study — FlowMapp

<p>A research method designed to collect data to understand users objectives as they visit a website. True Intent Study is a survey done on your website or app asking your users:<br>&nbsp;</p><ol><li>Why are they here?</li><li>What are they trying to get done?</li><li>Can they complete what they came here to do?</li><li>How was their experience?</li></ol><p>&nbsp;</p><p>Sometimes the survey also asks for demographic or other relevant information.</p><p>&nbsp;</p><figure class="image"><img src="/uploads/603e2b98e5a1e21126f6f22d_a687569e5162dd53d19c5faf2d398e12_ded03d1c92.jpeg"><figcaption>Designed by <a target="_blank" rel="noopener noreferrer" href="https://dribbble.com/urancd">Uran</a></figcaption></figure><p>‍</p><h3>Why to Use</h3><ol><li>The research helps to describe the user's experience from interacting with the site. It then helps to better understand users and how to meet their needs.</li><li>The data collected during the study allows identifying important or necessary content and to design user flows.</li><li>The study helps to assess the site's state and identify its weaknesses.</li><li>True Intent Study allows you to test hypotheses and see if the users have any problems with them.<br>‍</li></ol><h3>Steps and Tips</h3><ol><li><strong>Determine where to intercept people.</strong> It depends on the questions you want to ask. Think about what you want to test. For example, you want to understand why users leave the site without completing registration. In this case, you may intercept them when they click on a shopping cart and ask them a few questions.</li><li><strong>Figure out how long to run the study.</strong> Generally, the study is conducted one week to compare the users' behavior on weekdays and weekends. The duration of the survey depends on how many people you want to survey.</li><li><strong>Select software to conduct true intent study.</strong> Do not overload the questionnaire, otherwise visitors won't want to fill it out. Make sure to ask short, clear and important questions.</li></ol><p>&nbsp;</p><figure class="media"><div data-oembed-url="https://youtu.be/3Cpxth_h_uE"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/3Cpxth_h_uE" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure><p>&nbsp;</p><h3>Advantages</h3><ol><li>You receive the data right after the users perform specific tasks.</li><li>You get insights into your website visitors.</li><li>It can be run as often you need to check out the state of your site.</li></ol><p>‍</p><h3>Disadvantages</h3><ol><li>Study can late to response bias since often users with the most complaints will take a survey.</li><li>If the site traffic is slow you may have not enough people to survey.</li></ol>

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<h3>Advantages</h3><p>1. You receive the data right after the users perform specific tasks.</p><p>2. You get insights into your website visitors.</p><p>3. It can be run as often you need to check out the state of your site.<br>&nbsp;</p><p>‍</p><h3>Disadvantages</h3><p>1. Study can late to response bias since often users with the most complaints will take a survey.</p><p>2. If the site traffic is slow you may have not enough people to survey.</p>

True Intent Study

It is a technique that involves a permanent product improvement based on the customer’s reviews and suggestions.

User feedback loop — FlowMapp

<p>It is a technique that involves a permanent product improvement based on the customer’s reviews and suggestions. That means the actions on both sides – company and user – influence each other in the product constant upgrading process.</p><p>&nbsp;</p><p>It works like this: customers leave some feedback on their side, the product team analyzes it after, makes some conclusions and implements new features to improve the customer experience. After that the loop should be repeated.</p><p>‍</p><h3>Basic Scheme</h3><ol><li>Build the product: bring your idea to life so the customers could try it.</li><li>Test the product: check if the users actually love it.</li><li>Improve the product: understand how to make your product favorable among the customers by analyzing the customer’s feedback.</li></ol><p>&nbsp;</p><p>User feedback loop is a constant process of upgrading your product through all these three steps.</p><p>&nbsp;</p><div class="raw-html-embed"><video id="ui" playsinline="" muted="" autoplay="" loop="" data-silent="true" class="med-8x6" width="100%" src="https://cdn.dribbble.com/users/76454/screenshots/14683749/media/f3a14cf6ccdae4cbc470a075ab5fd593.mp4"></video>
<figcaption>ANIMATION BY <a href="https://dribbble.com/tarka" target="_blank">PETER TARKA
</a></figcaption></div><p>‍</p><h3>Benefits</h3><p>User feedback loop has some valuable benefits. First of all, it is a great foundation for customer engagement. Users are interested to provide some feedback and get the product improved according to their needs. Hence, it can help to create long lasting relationships with your customers and reduce the complaints with a quick reaction to all the possible problem issues. In other words, user feedback loop is an excellent reality checker that allows you to be up to date with your customers’ experience. According to some research, 79% of customers are willing to continue using the product if the experience was good enough.</p><p>&nbsp;</p><p>Building a user loop is easy and only requires a coherent approach to customer feedback and some analytical skills. It can be divided into three steps:<br>&nbsp;</p><ol><li>Gathering information from your clients with surveys, live chats, reviews or direct emails.</li><li>Studying and analyzing the gathered data. You may hierarchize the issues by frequency and importance for your product growth.</li><li>Implementing new solutions to the product. Don’t forget to inform your users about new features – it is crucial to let the customers know their feedback is considered.</li></ol><p>‍</p><p>Your business growth directly depends on the happiness of your customers. User feedback loop is important to make sure your clients are satisfied with your service and are likely to stay with your product in the future.</p>

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It is a technique that involves a permanent product improvement based on the customer’s reviews and suggestions

User feedback loop

It is a combination of methods, helping to learn about users’ behavior and its reasons.

User behavior analytics (UBA) — FlowMapp

<p>It is a combination of methods, helping to learn about users’ behavior and its reasons. It is executed with special software to gather, combine, and analyze information about users’ interaction with a product. Don’t confuse it with UEBA (User and entity behavior analytics), which is totally about cybersecurity.<br>&nbsp;</p><p>There are five huge instruments for UBA execution:</p><p>&nbsp;</p><ol><li><a target="_blank" rel="noopener noreferrer" href="http://www.flowmapp.com/glossary-term/heat-map">Heat maps</a><strong>, </strong>illustrating the most and the least popular zones of the website</li><li>Session recordings, allowing watching users activity at the website</li><li>Funnel analysis, showing how many users reach the goal, going through the service step-by-step</li><li>On-site surveys, letting asking additional information at a particular page</li><li>Feedback widgets, helping to get exact users’ feedback about the product</li></ol>

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User behavior analytics (UBA)

User behavior is considered to be a range of specific actions users perform at a website, working with a mobile app, or interacting with any other type of interface.

User behavior — FlowMapp

<p>User behavior is considered to be a range of specific actions users perform at a website, working with a mobile app, or interacting with any other type of interface. It includes all sorts of activity — from surfing website’s pages to clicks on particular buttons.</p><p>&nbsp;</p><p>A deeper understanding of user behavior facilities to build up efficient products and enhance existing services. To analyze user behavior a huge number of metrics are used, such as session length, <a target="_blank" rel="noopener noreferrer" href="http://www.flowmapp.com/glossary-term/heat-map">heat maps</a>, eye tracking,<a target="_blank" rel="noopener noreferrer" href="http://www.flowmapp.com/glossary-term/conversion-rate"> conversion rate</a>. This combination of analytical methods is called <a target="_blank" rel="noopener noreferrer" href="http://www.flowmapp.com/glossary-term/user-behavior-analytics-uba">User behavior analytics (UBA)</a>.</p>

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User behavior

This refers to users’ involvement with a product, which is the frequency and intensity of usage at a particular time.

User engagement — FlowMapp

<p>This refers to users’ involvement with a product, which is the frequency and intensity of usage at a particular time. The metrics of user engagement are the number of downloads, clicks, subscriptions, shares, and other activities.&nbsp;<br>&nbsp;</p><p>Since it fairly shows the level of users’ interest, user engagement is crucial in the business development of the product.</p>

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User engagement

Represents massive data within color combination and contrast and facilities in understanding information quickly.

Heat map — FlowMapp

<p>Represents massive data within color combination and contrast and facilities in understanding information quickly. Website heat maps help to see the points of the users’ biggest interest (usually expressed with hot colors) and unpopular blocks or pages (basically, in shades of blue).</p><p>&nbsp;</p><figure class="image"><img src="/uploads/5f3bd67e03fb877eaf185995_image_2020_08_18_15_23_43_410d67c730.png"><figcaption>Hotjar Heatmap Dashboard Concept by <a target="_blank" rel="noopener noreferrer" href="https://dribbble.com/mattkoziorowski"><strong>Matt Koziorowski</strong></a></figcaption></figure>

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Heat map

The term defines a person, who is going to interact with the product after its final release, and whom the product is done for.

End users — FlowMapp

<p>The term defines a person, who is going to interact with the product after its final release, and whom the product is done for. End-users are a divided group from those who execute product testing and support — administrators, testers, installers, etc.<br>&nbsp;</p>

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End users

Corridor test is a quick and cheap method of usability testing in which people are asked to try using the product or service to find the barriers

Corridor testing — FlowMapp

<p>Corridor test is a quick and cheap method of usability testing in which people are asked to try using the product or service to find the barriers.</p><p>&nbsp;</p><figure class="image"><img src="/uploads/603ed1f47e27fb5de6e77fb7_3e4578a81a4a5825c2d67a29c0f059d0_c4312f63c7.png"><figcaption>Designed by <a target="_blank" rel="noopener noreferrer" href="https://dribbble.com/tubik_arts">Tubik</a></figcaption></figure><p>‍</p><h3>Controversial<i>‍</i></h3><p><i>«the corridors of power»</i>‍</p><p>&nbsp;</p><p>This may seem a bit tricky as it requires the participation of users who are willing to participate in the test and having specific behavior. Corridor testing is only used when most of the product has been completed, because only by this time can the entire product give a relatively complete experience:<br>&nbsp;</p><ol><li>Won't uncover all the problems</li><li>You’re limited by the people who are walking nearby</li><li>Some people may not be willing to help</li><li>Unhonest answers and results</li><li>Bad observer effect</li><li>Wrong representation</li><li>Circumstances matter a lot</li></ol><p>&nbsp;</p><figure class="media"><div data-oembed-url="https://youtu.be/igxFS2hNu3w"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/igxFS2hNu3w" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure>

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This is the informal way to get quick feedback about a product prelaunch or potential changes of existing service among colleagues, who are not involved in project production.

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User Feedback(9 terms)