Affinity map

Synonyms: Affinity diagram, affinity chart

Affinity map represents the method of data arrangement. It facilitates work with a mass of ideas generated during brainstorming. After the brainstorming session is done, insights and hypotheses are grouped according to their similarity and are linked with each other, following their relevance.


The benefit of the affinity map is providing a detailed image of the entire product, remaining clean and easy to be read at a glance.

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