B2B customer experience

The term means the entire experience customers gain, interacting with a B2B company overall experience of a customer with a B2B company or brand, across the board — before, during, and after the deal. Many patterns and expectations in the structure of B2B customer experience are inherited from the process of B2C customer experience forming. Therefore, values like speed, easiness, consistency, relevancy, transparency, and personal approach are vital in building up an excellent B2B customer experience.

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