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Red Route

How to make your product valuable and define the key user journeys? This is a question that can be answered with a UX method called “Red route”.

 

Red routes are the critical paths that users take to complete their task inside the app. They were firstly applied to the London transport system and were meant to make sure the passenger journeys can be completed as fast and comfortable as possible. Red routes can help with: 

  • improving the efficiency of your product;
  • describing the most frequent user activities;
  • explaining key business and customer objectives.

 

But how to specify which functions should be described and necessarily included in the red route map as key points? You may try answering the following questions:

  1. How many users need this function?
  2. How often do users need this function?

 

Red routes should be definitely defined for the most popular and essential tasks. Identifying the top goals for your users may allow you to foresee the user needs, establish the architectural structure of your website, and even prepare for the subsequent usability testing.

 

Red route is easy to create with a certain matrix. This matrix should show the ratio between the frequency of performing the specific task and the number of users that tend to perform it.

 

Designed by Sariselka

Tips

  • Remember that red routes should include complete activities for several webpages, not just one-step tasks;
  • It is also important to define how does the successfully completed task looks like;
  • Try to focus on goals, not the actual steps while composing the path;
  • Be realistic: you should work only with valuable routes for the users and business.

 

Red routes can help your team to establish the principal features and optimise the user journey for your product. Use that opportunity to improve your key metrics and the user experience.

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