Synonyms: Collaborative Development

Co-creation is a practice of value-based collaboration between stakeholders and users to generate value.The aim is to find new approaches to solving problems and optimize the processes of creating a product.

In Practice


Collaboration is the most free form of co-creation, which gives end users access to any modifications to the product. A typical example is an open-source software. In general, this form of co-creation is usually found in the case of products for non-commercial use.



Mastering implies a slightly lower degree of intervention in the final product than the previous option. For example, by introducing standards for edits or providing only separate elements for this. The final decision on making changes is made by the development company.



This form of co-creation consists not only in the formation of a certain list of requirements for product changes but also in the approval of these changes by independent parties. A standard example of co-designing is a user voting for proposed edits on the developer's website.



This is the strictest form of co-creation, which involves the selection of proposed product upgrades by the specialists of the development company itself. Examples of submitting include searching for contractors on a competitive basis. As a rule, the winners will receive a cash prize.

5 Basic Co-Creation Steps

  1. Evaluate the company's readiness for this type of idea research

    Co-creation is only suitable for those companies that are able to involve end users(or other stakeholders in the process of finding ideas and accept their proposals with an open mind. This is not an easy task, as usually experienced designers insist on their expertise too much

  2. Analyze existing issues

    Before contacting specific representatives of your potential target audience, it is important for you to find out how clear your design team is about the reasons for modernizing the existing solution. Thanks to this, they will be able to choose the right direction for their further actions

  3. Think about the composition of the team

    Obviously, choosing the right participants for the "idea generation" group is of particular importance. In particular, it is necessary that this group includes all the characters that display different customer portraits for a particular product. Usually, a group of 10–12 people is needed for optimal results

  4. Think over the event

    The co-creation procedure should not be chaotic. Instead, you should think about a clear scenario and roles for each team member. And of course, define the goals of this event

  5. Choose a competent moderator

    Do not forget to invite a competent moderator to the co-creation procedure - a character who would lead the process and organize productive interaction between strangers

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