Experience map

It is a variety of a user journey map, fixing both interaction customers with the product, and their experience and feelings in each touchpoint. Experience map is a great helper for the company with several service channels: a website, an app, a call-center, paying terminals, or shops.


After collecting the data about existing interactional scenarios, behavior patterns, weak spots, and forming it into the map, an alternative map of enhanced experience is built, based on new hypotheses of SD.

share the term