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Look & Feel

The term regards to the entire complex of the user interface.

 

The system of “Look & Feel” contains two huge components:

 

  • The Look (fonts, colors; the appearance of visual elements, buttons and menus, and their placement on the layout)
  • The Feel (scripts of interaction: how a user selects a function and 
    works with it)

 

LOOK BOOK WEBSITE ANIMATION BY CARESS

 

Look & Feel solves two great issues. It unites the appearance of several products, belonging to one company. Thus, Look & Feel helps the user to identify a product line with a particular brand. Secondly, it enhances user experience, since the user can apply gained experience to another product with the same Look & Feel.

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