It is the system, gathering all channels of communication with customers. 


First, it is done for customers’ convenience because the omnichannel complex provides users free movement around all the channels with saving one’s communication history.  It simplifies and increases the comfort of interaction at each of the points.

With the data gathered from different touchpoints, it is simpler to enhance a service or a product and make the user experience more positive.


Omnichannel Chat Widget Settings by Inês Durão

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