Every app comes to the point when a quick or deep UX research is necessary to check the usability. Surveys are a good method to answer some team’s questions in order to improve the user experience.
UX research survey basically consists of questions that should be sent to a targeted customer group to estimate their attitudes and preferences.
In order to conduct a survey you may follow these steps:
- Find and designate a customer problem, understand the goal of your survey.
This is a very important step that will influence the questions you will give and the answers you will receive.
- Define question types and make a scenario of your research.
Questions should be task-driven, focused on the experience, not the subjective opinion. It is also vital to ask open-ended questions that cannot be answered with “yes” or “no”. You may use follow-up questions after the users experienced your app as well. Try not to bring assumptive questions such as “What did you hate most about this feature?”, as it gives a certain emotion to the user from the beginning. In your research scenario you may define the process of conducting a survey: offline or online, moderated or not, etc.
- Conduct a survey!
Try to keep things short and simple, be clear, avoid bias, mind the structure and don’t forget to provide participants with some incentives to motivate them.
- Analyze your results.
- Share the insights with your team.