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Surveys

Every app comes to the point when a quick or deep UX research is necessary to check the usability. Surveys are a good method to answer some team’s questions in order to improve the user experience.

 

UX research survey basically consists of questions that should be sent to a targeted customer group to estimate their attitudes and preferences. 

DESIGNED BY DAMIAN ZALESKI

 

In order to conduct a survey you may follow these steps:

  1. Find and designate a customer problem, understand the goal of your survey. 
    This is a very important step that will influence the questions you will give and the answers you will receive.
  2. Define question types and make a scenario of your research.
    Questions should be task-driven, focused on the experience, not the subjective opinion. It is also vital to ask open-ended questions that cannot be answered with “yes” or “no”. You may use follow-up questions after the users experienced your app as well. Try not to bring assumptive questions such as “What did you hate most about this feature?”, as it gives a certain emotion to the user from the beginning. In your research scenario you may define the process of conducting a survey: offline or online, moderated or not, etc.
  3. Conduct a survey! 
    Try to keep things short and simple, be clear, avoid bias, mind the structure and don’t forget to provide participants with some incentives to motivate them.
  4. Analyze your results.
  5. Share the insights with your team.

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