When creating a personalized and human-centered experience for your users, we recommend using both methods. Yes, these are different ones! Why? Let’s explore the difference and best practices!
Literally, it’s a journey your customer takes from the first click on the button to their conversion or any other action. CJM reveals:
This map allows you to look at the product from the customers’ perspective and understand how they perceive it, what’s great and what can be enhanced.
CJM is a story with a plot, emotions, feelings, internal dialogs, ups and downs. It’s empathic. So, it’s a good idea to collect details from real users who can share their experience. Based on that, you can even forecast how will your users react to new features in the future.
Keep in mind that CJMs are created not based on one user’s feedback but global customer research. They represent the unified experience.
If you’re going to create a CJM for your product, check out this step-by-step guide:
It is a diagram that reflects all the necessary steps you need to take to make the ideal customer journey happen. Literally, it is the backstage of a CJM. It depicts:
It looks more like a plain diagram and serves a slightly different goal - documenting how your professionals will make a customer journey real. Explore more details about service blueprints in our glossary.
No matter if you want to start with a detailed customer journey map or super-granular service blueprint, Flowmapp is always ready for new challenges!
Great, then check out our special tools for that:
We recommend using this simple flowchart tool:
Though both methods have their advantages, we can’t say that it’s a great idea to choose just one of them. Using both is the perfect option, as they complement each other.
Create service blueprints to connect the dots between creators and users, strengthen it with an empathic customer journey map to see if everything would work, or vice versa.
Start right now and feel the power of these methods! Start with a free plan on Flowmapp or log into your account to try these tools. :)