So, what are the main challenges a web designer will face in 2021, and what he or she should know to prepare for them? Here is our short but sophisticated list of the theoretical and practical things a designer must know to be competitive in the market.
#1 — Understand UI
To create an efficient website, a web designer should understand how the users interact with the controls of the app or a website:
All these are the basics to know for a good web designer.
#2 — Understand UX
It is not less important for a person who creates apps and websites. The thing is that you, as a creator, need to know the way of user's thinking: why he or she clicked this or that button, why they react badly at that color, and so on. You need to concentrate on the user anyways.
#3 — Trend Watching
Trend watching is also an integral part of the development of every web designer. None can't be actual and competitive enough not watching trends. Here is why:
Trends help to predict the future of the design
They help to adjust one's project to reality
Trends are not static and can be reborn!
Where to watch trends? Spend more time on Dribble and Behance, which are the most popular platforms for designers all over the world.
#4 — Hard Skills
Knows software for design is essential for a web designer. It's a part when you actually work with the tools: Photoshop, XD, Illustrator. A designer needs to know how to work with vector-based graphics and know the basics of photo-editing.
A designer has to know how to work with CMS for making updates on the website.
Layoutedition basics for uploading a content to the website.
#5 — Soft Skills
You will need to communicate effectively and cope with the management part of the tasks:
Time management is highly important for a pro, who works in teams or as a freelancer. On your time management skills depends whether you will make it or not. It all depends on schedule: business calls, time for actual designing, time for networking should be on top of the game.
Communication and its tone are also important. Now if you don't know how to communicate politely and effectively, you won't get to work with a team or as a freelance designer.
You should the basics of business processes to know how to make the website more efficient and lower bounce rate. You also need to know the difference of business models of online shop or marketing agency, their sales funnel to make the most out of your work.
#6 — Extra Skills
That you'll need to be a better designer:
Good knowledge of HTML. With the help of HTML you can "communicate" with the browser and send to it the info about your pages.
CSS is the language that creates a visual of the website. Fonts, colors, animation, and 3D – all can be implemented with CSS.
Basics of digital marketing and SEO to understand the goals and finance of the business model. You need to understand SEO to create appropriate pages for further optimization, and marketing so that the conversion rate might be higher at your website.
#7 — Get Inspired by the Other Designers
This is also very important to be on the edge of a web designer to know what the others do. For example, people from different cultures and countries use various design language to create apps and websites. Watch more the works of others to gain some inspiration. Where? Here is our list of favorite platforms:
Httpster is the platform, where designers share their websites
Sitesee also has a Chrome extension, which makes your homepage a gallery of websites, quite cool, right?!
Tips for Web Designers
The above-mentioned requirements are not the only ones a web designer is likely to have. Also, a good one, have to be a very attentive person, creative and should take responsibility for her or his work.
Remember, that as a web designer, you can work in a variety of fields: from IT to art and management, so to start with watch some tutorials on web design or find an offline tutor who will show you the best of web design. Stay tuned!