What Do I Put in a Portfolio?

Each designer who wants to get clients or views needs to have a portfolio. Also, it is required when a graphic or the other designer is applying for a job. The more attractive a design portfolio is, the better chances for them to be hired by a relevant company. There are certain rules and tricks on creating a portfolio that can sell your design skills, let's take a look at the most basic features of it!

How to Get Recruited With a Design Portfolio

Before creating any portfolio, think of the purpose. Do you want to make something to attract recruitment or to showcase your work? Who are the people to look through your works?


Portfolio design by Oğuz Yağız Kara

Top Hacks

HR department when looking for an appropriate designer has a clear task the person will be working on and a set of skills a designer has to have to apply. When creating a portfolio, make it structured and put there the samples of works you proud of:


  • Logos
  • Illustrations
  • Interfaces
  • Layouts


These are the basic components of your design portfolio to show recruiters. Also, you can show your portfolio to the websites, where HR does the headhunting.


  1. LinkedIn is a professional network for recruiters and other specialists. There happens lots of headhunting! Create a profile there, fill your account properly, upload a portfolio and start getting proposals.
  2. Dribbble is a network for designers, about designers to get hired and hunt them. Upload your best works and wait for the first HR contact.
  3. Behance is a popular media platform among designers. It is a product of Adobe for showing the world your design. Here you will find lots of unique graphic design, 3D design, and even photoshoots. Do some trends watching there to keep up with the speed of the design world.
  4. Facebook used to be a nice place for headhunting about a decade ago, now with networking, you can reach out to some recruiters there. Don't forget to put a link to your portfolio for the recruiters.



Tools to Create a Design Portfolio

Picking up a relevant tool is essential in getting a good portfolio. Remember that there are 2 types of portfolios:


  • Web portfolio
  • PDF portfolio


They can be separated into:


  1. Showcase
  2. Process
  3. Assessment
  4. Hybrid portfolio


For creating any of them you will need the tools:

Keynote and PowerPoint

Keynote is a handy instrument for editing files for iOS, and PowerPoint is its analog for Windows. There you can easily structure your portfolio into a showcase or assessment. A hybrid one in a PDF portfolio is a neat and comfortable way to show your work.


PDF portfolio example by Kate Margolis



InDesign you can easily manipulate visuals and information blocks. There are templates that will help you organize your work in the best possible way. InDesign allows you to create up-to-date and structured portfolios that might attract headhunters.


Indesign Portfolio Template by adobe stock


Readymag is an online tool for creating websites. The most distinctive feature of it is that the tool doesn't require any coding. It has lots of templates, in-build forms, and layouts. By the way, now they have a promo code for the first buyers, so it's a great time to start working on your portfolio.




Wix is a tool for creating websites but it can also be used to create web-based design portfolio. It is good to showcase your work here when you are a web designer or UX/UI designer, or maybe you create interfaces. It is available in the web version, so no need to worry if it's suitable for your computer or not. If you like your portfolio design to be minimalistic, try to use, it is a no-coding platform where you might create an elegant portfolio.


Web-based portfolio created on Wix by David Milan

More Tips on Design Portfolio

  • Depending on the type of portfolio, choose the works you proud of, put them first!
  • Make your portfolio structured and organized logically: it's very important so the viewer understands your work process and your way of thinking.
  • Use the SMART method to explain your work process.
  • Get feedback and analyze it. Ask your friends: designers or recruiters to look through your portfolio and give you the thoughts on it!


If you want your portfolio to be relevant to reach its purposes, define its goals: showcase your work, find a job with it or get into the university. Learn about the target audience, pick your best works, organize them in one tool and get views!

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