Simply product design is a design that meets the needs of the business. The product designer is responsible for each stage of the design development: from the research to UX and illustrations. Usually, they work with a team or a business owner directly. Anyway, collaboration is the core part of being a product designer. We will take a closer look at what a product designer does.
User research and the market research is the number one challenge of a product designer. A professional needs to know the market and the users to create a design that will meet the business needs. Here are the tools of a product designer market research:
In the article, you will find more detailed information on an important part of the product design – research.
Ideation is the stage when a product designer and their team are brainstorming on the solution of the problem. The design is the key to higher conversions, so the ideation is also a crucial part of the process. It is the list of the tools for brainstorming:
There are thousands of brainstorming tools for product designers. Find something suitable for your team and generate ideas!
It is the part where a product designer switches from ideas to actual design creation. Build a series of prototypes to test the hypothesis. A designer who is creating a prototype generates ideas as well as the researcher. While building it, the team can come up with ideas that would never occur during brainstorming. Here are the top tools for product design prototyping:
A professional and a newbie in product design has to know the best tools for prototyping. Here is the full list of the tools for wireframing and prototyping.
Designers who want to get feedback on the work they do, have to test their designs. There is plenty of testing UX software on the market:
There are thousands of metrics a designer and analytic should track to understand if the design is brilliant or poor. When collecting the data, decide what you need and don't need to analyze. We will give you some advice on this case:
All we know that communication is the key. As a product designer, you will have to collect the opinions of the team, stakeholders, and investors on what you did about the task of product design. Get the feedback from everyone and analyze it.
Answering the question of what a product design is, we can say that it's a design work from beginning to the end. From the idea and research to testing the design. The job requires lots of knowledge in marketing, design, and collaborative work. Product designer's work does not always meet the users' requirements or business owners. It is exactly what product designers do – they make the needs meet.