Design Voices
VP of Design at Yandex.Market

Dmitry Bykov

Dmitry is an experienced product designer who is passionate about delivering best experiences for the users.

Gamification Is Like a Coach

Think about the interaction with your product and how it should feel. Gamification is about behavioral change, and it helps users behave differently, like a coach or a trainer. It can be entertaining and fun like in school class, or it can be acute, energetic and empowering like boxing training, or it can be inspiring like working with a mentor who is supporting you on a personal journey.

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