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is a combination of art and science in creating positive emotions through product usage
Number of Terms:
A/B testing is a research which allows you to compare and analyze two or more versions of one element, page or user flow, and understand which of them can let you achieve a favourable result
The term refers to the customer's possibility of complete product usage.
Clickstream means a recorded activity of the user performing on the Internet.
In digital marketing, the term refers to monitoring and recording eye-movements on the website.
First click testing
It is one of usability testing, holding for both ready products and native prototypes.
A method of product enhancing, based on the implementation of little changes and the following testing
System usability scale (SUS)
It describes the method of usability estimation.
It is the result of observation of how a typical user solves the problem or achieves goals, interacting with the interface.
Thinking Aloud Protocol
Thinking Aloud Protocol is a usability study where participants are asked to interact with an interface while continuously thinking out loud, so designers and developers could analyze users’ verbalized thought flow
Usability testing is one of the key methods to check the effectiveness of the design solution.