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User Interface
Rules
design is the process designers use to build interfaces in software or computerized devices, focusing on looks or style
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2-second rule
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Above the fold
Accessibility
Activity-centered design (ACD)
Actor
Adaptive design
Affinity map
Affordance
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Backward compatibility
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Body
Bodystorming
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Clickstream
Co-creation
Coach marks
Color Wheel
Column
Comparative analysis
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Consistency
Container
Contextual action bar (CAB)
Contextual inquiry (CI)
Contextual interviews
Conversion rate
Corridor testing
Creeping Featurism
Customer Loyalty
Customer Satisfaction Score (CSAT)
Customer centricity
Customer churn
Customer effort score (CES)
Customer lifecycle (CLC)
Customer lifetime value (CLV)
Customer review
Dark patterns
Data-driven design
Date picker
Descender
Design concept
Design thinking
Dialog window
Dialogs
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Early adopter
Educational Content
Emphasis
Empty states
End users
Entry tunnel
Error color
Experience map
Explicit destruction
Eye-tracking
Eyetracking
F-Shaped Pattern
Field studies
Filled icon
First Parkinson’s Law
First click testing
First-time user experience (FTUE)
Fixed grid
Floating action button (FBA)
Fluid grid
Focus groups
Frankensteining
Golden ratio
Grid
Gutter
Hamburger icon
Headline
Heat map
Hick's law
Hierarchy
Hypothesis-driven design
Information architecture
Input text field
Interactive prototype
Iterative testing
Jakob’s Law
Justification
Kaikaku
Kerning
Keylines
Label text
Law of Prägnanz
Law of Uniform Connectedness
Law of similarity
Layout
Leading (Line spacing)
Legibility
Ligature
Look & Feel
Low-fidelity prototype
MVP (Minimum valuable product)
Margin 
Microtypography
Miller's law
Mind Map
Minimalism
Mockup
Navigation drawer
Net promoter score (NPS)
Occam’s Razor
Omnichannel
Onboarding
Out-of-Box Experience
Overshoot
Padding
Page controls
Pareto Principle
Participatory design
Persona
Personalization
Picker
Placeholder
Pop-up
Postel's law
Primary color
Progress indicator
Prototyping
Proximity
Radio button
Readability
Real-time feedback
Red Route
Remote Testing
Requirements gathering
Responsive design
Retention
Retrospective Testing
Scenario
Scrim
Scroll bar
Search box
Secondary color
Service Blueprinting
Service-oriented design
Side sheet
Sitemap
Sketching
Skeuomorphism
Slider
Snackbar
Spinner
Stakeholders interview
Steppers
Storyboards
Stretchable surface
Strikethrough
Styleguide
Subtitles
Surveys
System usability scale (SUS)
Tab
Target audience
Task analysis
Taxonomy
Tesler's Law
Text area
Text button
The 10 minutes rule
Thinking Aloud Protocol
Toggle
Tooltip
Top app bar
Touchpoint
Tracking
Tree testing
Dropdowns
Proximity
Picker
Charts
A/B Testing
Thinking Aloud Protocol
Dialogs
Spinner
First-time user experience (FTUE)
Coach marks
X-height
Empty states
Hamburger icon
Contextual inquiry (CI)
Placeholder
Educational Content
Out-of-Box Experience
Baseline
Steppers
Cap line
Ascender
Descender
Tracking
Overshoot
Strikethrough
Underline
Emphasis
Justification
Ligature
Balance
Microtypography
Legibility
User-generated content
Responsive design
World Wide Web Consortium (W3C)
Eyetracking
Remote Testing
Card Sorting
Requirements gathering
Retrospective Testing
Red Route
Scenario
Tree testing
User feedback loop
Taxonomy
Styleguide
Hick's law
Miller's law
True Intent Study
Wizard of Oz experiment
Adaptive design
Frankensteining
Co-creation
Kaikaku
Affordance
Customer Loyalty
Surveys
Real-time feedback
Creeping Featurism
Postel's law
Law of similarity
Tesler's Law
Jakob’s Law
Pareto Principle
Law of Uniform Connectedness
Occam’s Razor
First Parkinson’s Law
Law of Prägnanz
Minimalism
Competitive analysis
Contextual interviews
Field studies
Focus groups
Stakeholders interview
Breakdown Analysis
Conversion rate
Between-subjects design studies
Corridor testing
End users
Heat map
User engagement
User behavior
User behavior analytics (UBA)
MVP (Minimum valuable product)
Persona
Target audience
Use case
User flow
User story map
Mind Map
Activity-centered design (ACD)
Data-driven design
Design concept
Explicit destruction
Hypothesis-driven design
Participatory design
Service-oriented design
User-centered design (UCD)
Interactive prototype
Look & Feel

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Call to Action (CTA)

Synonyms: 

This term comes from marketing and means a message which persuades the user to do a particular action: fill the form, subscribe, request a demo, etc.

CTA reminds the customer about the aim of the visit to the website and gently forces the user to accomplish it.

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