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design is the process designers use to build interfaces in software or computerized devices, focusing on looks or style
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2-second rule
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8dp Grid
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Above the fold
Accessibility
Activity-centered design (ACD)
Actor
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Affinity map
Affordance
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Autocomplete
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Co-creation
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Container
Contextual action bar (CAB)
Contextual inquiry (CI)
Contextual interviews
Conversion rate
Corridor testing
Creeping Featurism
Customer Loyalty
Customer Satisfaction Score (CSAT)
Customer centricity
Customer churn
Customer effort score (CES)
Customer lifecycle (CLC)
Customer lifetime value (CLV)
Customer review
Dark patterns
Data-driven design
Date picker
Descender
Design concept
Design thinking
Dialog window
Dialogs
Diffusion of Invasions
Dropdowns
Early adopter
Educational Content
Emphasis
Empty states
End users
Entry tunnel
Error color
Experience map
Explicit destruction
Eye-tracking
Eyetracking
F-Shaped Pattern
Field studies
Filled icon
First Parkinson’s Law
First click testing
First-time user experience (FTUE)
Fixed grid
Floating action button (FBA)
Flow
Fluid grid
Focus groups
Frankensteining
Gantt chart
Getting Things Done
Golden ratio
Grid
Gutter
Hamburger icon
Headline
Heat map
Hick's law
Hierarchy
Hypothesis-driven design
Information architecture
Innovator’s Dilemma
Input text field
Interactive prototype
Iterative testing
Jakob’s Law
Justification
Kaikaku
Kerning
Keylines
Label text
Law of Prägnanz
Law of Uniform Connectedness
Law of similarity
Layout
Leading (Line spacing)
Legibility
Ligature
Look & Feel
Low-fidelity prototype
MVP (Minimum valuable product)
Maestro Concept
Margin 
Microtypography
Miller's law
Mind Map
Minimalism
Mockup
Navigation drawer
Net promoter score (NPS)
Occam’s Razor
Omnichannel
Onboarding
Open Innovation
Out-of-Box Experience
Overshoot
Padding
Page controls
Pareto Principle
Participatory design
Peak-end rule
Persona
Personalization
Picker
Placeholder
Pomodoro Technique
Pop-up
Postel's law
Primary color
Progress indicator
Prototyping
Proximity
Radio button
Readability
Real-time feedback
Red Route
Remote Testing
Requirements gathering
Responsive design
Retention
Retrospective Testing
Scenario
Scrim
Scroll bar
Search box
Secondary color
Serial Position Effect
Service Blueprinting
Service-oriented design
Side sheet
Sitemap
Sketching
Skeuomorphism
Slider
Snackbar
Spinner
Stakeholders interview
Steppers
Storyboarding
Stretchable surface
Strikethrough
Styleguide
Subtitles
Surveys
System usability scale (SUS)
Tab
Target audience
Task analysis
Taxonomy
Technophobia
Tesler's Law
Text area
Text button
The 10 minutes rule
The Eisenhower Matrix
Thinking Aloud Protocol
Toggle
Tooltip
Top app bar
Touchpoint
Tracking
Tree testing
True Intent Study
UI guidelines
UI regions
Underline
Unfilled icon
Usability
Usability testing
Use case
User behavior
User behavior analytics (UBA)
User engagement
User experience ecosystem (UXE)
User feedback loop
User flow
User story
User story map
User-centered design (UCD)
User-generated content
Vertical rhythm
Voice of customer (VoC)
Von Restorff Effect
Whitespace
Widget
Wireframe
Wizard of Oz experiment
World Wide Web Consortium (W3C)
X-height
Zeigarnik effect
Zen To Done
Tracking
Occam’s Razor
Minimalism
Early adopter
User feedback loop
Out-of-Box Experience
Requirements gathering
Focus groups
Touchpoint
Taxonomy
Column
Customer churn
Emphasis
Slider
Data-driven design
Activity-centered design (ACD)
First click testing
Affinity map
Customer Satisfaction Score (CSAT)
F-Shaped Pattern
Bottom navigation bar
Styleguide
User story map
Side sheet
Mind Map
Bodystorming
User behavior analytics (UBA)
Cap line
Personalization
Educational Content
Explicit destruction
True Intent Study
Frankensteining
MVP (Minimum valuable product)
Service Blueprinting
Red Route
Clearly marked exit
Chips
Tab
Benefit Map
Wireframe
Task analysis
Padding
Aspect ratios
Between-subjects design studies
User story
Low-fidelity prototype
Persona
Color Wheel
Peak-end rule
Adaptive design
Surveys
User experience ecosystem (UXE)
Text area
Customer Loyalty
Target audience
Leading (Line spacing)
Kerning
Spinner
Coach marks
Placeholder
User-generated content
Creeping Featurism
Postel's law
Toggle
Justification
Heat map
User-centered design (UCD)
Checkbox
Layout
First-time user experience (FTUE)
Getting Things Done
Alternative colors
Customer lifetime value (CLV)
Animation
Input text field
Hick's law
Whitespace
Onboarding
Scroll bar
User flow
Interactive prototype
Navigation drawer
Conversion rate
Pareto Principle
Stakeholders interview
Stretchable surface
Customer centricity
Overshoot
System usability scale (SUS)
Retention
Strikethrough
UI regions
Usability testing
Subtitles
Charts
World Wide Web Consortium (W3C)
Von Restorff Effect
Iterative testing
Scenario

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Call to Action (CTA)

Synonyms: 

This term comes from marketing and means a message which persuades the user to do a particular action: fill the form, subscribe, request a demo, etc.

CTA reminds the customer about the aim of the visit to the website and gently forces the user to accomplish it.

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Design Glossary
Call to Action (CTA)
This term comes from marketing and means a message which persuades the user to do a particular action: fill the form, subscribe, request a demo, etc.
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