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User Interface
Rules
design is the process designers use to build interfaces in software or computerized devices, focusing on looks or style
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2-second rule
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User-generated content
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World Wide Web Consortium (W3C)
X-height
Dropdowns
Proximity
Picker
Charts
A/B Testing
Thinking Aloud Protocol
Dialogs
Spinner
First-time user experience (FTUE)
Coach marks
X-height
Empty states
Hamburger icon
Contextual inquiry (CI)
Placeholder
Educational Content
Out-of-Box Experience
Baseline
Steppers
Cap line
Ascender
Descender
Tracking
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Underline
Emphasis
Justification
Ligature
Balance
Microtypography
Legibility
User-generated content
Responsive design
World Wide Web Consortium (W3C)
Eyetracking
Remote Testing
Card Sorting
Requirements gathering
Retrospective Testing
Competitive analysis
Contextual interviews
Field studies
Focus groups
Stakeholders interview
Breakdown Analysis
Conversion rate
Between-subjects design studies
Card sorting
Corridor testing
End users
Heat map
User engagement
User behavior
User behavior analytics (UBA)
MVP (Minimum valuable product)
Persona
Target audience
Use case
User flow
User story map
Mind Map
Activity-centered design (ACD)
Data-driven design
Design concept
Explicit destruction
Hypothesis-driven design
Participatory design
Service-oriented design
User-centered design (UCD)
Interactive prototype
Look & Feel
Low-fidelity prototype
Mockup
Sitemap
Sketching
Wiferame
Accessibility
Clickstream
First click testing
Iterative testing
Task analysis
Usability testing
3-Click Rule
Consistency
F-Shaped Pattern
Readability
Call to Action (CTA)
Aspect ratios
Breakpoint
Golden ratio
Gutter
Column
Grid
Keylines
Layout
Margin 
Padding
Vertical rhythm
Whitespace

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Call to Action (CTA)

Synonyms: 

This term comes from marketing and means a message which persuades the user to do a particular action: fill the form, subscribe, request a demo, etc.

CTA reminds the customer about the aim of the visit to the website and gently forces the user to accomplish it.

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