Creeping Featurism is the addition of more and more features to a product, not because of the needs of users, but in pursuit of competitors. These additional features go beyond the original plan and lead to product overload and design complexity. The term is most commonly used in software and hardware development.
1. The pressure of competition.
A competing company is adding new features to its products in order to match the existing supply and demand and even surpass the competitors' products.
2. Customer are pulled in by lots of functionalities and by new technologies.
The consumers want the product to have more capabilities, more features, more functions.
3. Reduced sales.
The market is saturated, and to make people want to buy a product, new features are added to it.
4. Satisfying an endless list of customer wishes
that may go beyond the scope of the project.
1. Focus on the strengths of the product and develop them.
2. Deliver more user-centred experiences.
3. Test your product to know what your customers are using and what they are ignoring. See through the eyes of users to clearly see what needs to be improved or added.
4. Take into account human capabilities. Make your design intuitive and focused on usability.
5. Remember what problem you are solving. It is important for the service to be built on one key idea (not a set of features) and is coherent for the users.
6. Get rid of features if it worsens the experience of the vast majority of users.
Not always feature creeps are bad, there are many projects to which they have done good too. Above all, everything rely on our hands to judge if a creep is to be used as a utility or to be scored out
Effective Management of Various Forms of Creeping Featurism, ISSN: 1314-3395