Look & Feel

The term regards to the entire complex of the user interface.

The system of “Look & Feel” contains two huge components: 

• The Look (fonts, colors; the appearance of visual elements, buttons and menus, and their placement on the layout) 
• The Feel (scripts of interaction: how a user selects a function and
  works with it).
  

Look & Feel solves two great issues. It unites the appearance of several products, belonging to one company. Thus, Look & Feel helps the user to identify a product line with a particular brand. Secondly, it enhances user experience, since the user can apply gained experience to another product with the same Look & Feel.