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Customer Experience
Experience type
focuses on usability of sites, user reviews, customer loyalty index
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User-generated content

Synonyms: 
UGC, user-created content, UCC, content

UGC is any form of content that common people create on online platforms.

Designed by Joakim Agervald

‍

Controversial

«to one's heart's content»

When UGC used not correctly, it can cause outrage. It can spark negative uproar for a brand or platform all over the world that can get out of control, fast:

  1. Unpredictable result
  2. Need for moderation
  3. Additional responsibility
  4. Unexpected actions
  5. Controversial points
  6. Requires constant research
  7. No limits
  8. Emptiness
  9. Vacuum
  10. Visual noice
So, what’s actually different? In both scenarios, users take an existing product and produce original content with it... From a brand development perspective, this seems like a very bold move!
Andreas Stiegler
Creative Technologist
Strichpunkt Design

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Design Glossary
User-generated content
UGC is any form of content that common people create on online platforms.
Read more