When UGC used not correctly, it can cause outrage. It can spark negative uproar for a brand or platform all over the world that can get out of control, fast:
Unpredictable result
Need for moderation
Additional responsibility
Unexpected actions
Controversial points
Requires constant research
No limits
Emptiness
Vacuum
Visual noice
So, what’s actually different? In both scenarios, users take an existing product and produce original content with it... From a brand development perspective, this seems like a very bold move!
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