How to Write a Killer UX Case Study?


We are glad to present our comprehensive guide on how to create an outstanding UX case study. These case studies are the core of every design expert’s portfolio. They define whether a dream company will hire you and whether you will get a higher salary.

Like any meaningful story, a case study shows your achievements in UX design most effectively. So, how to make them your secret weapon? Let’s see...

The Role of Case Studies in Your Portfolio

UX design is a very hot field and getting a job offer from the dream company is not a piece of cake. You need to stand out to get it! 

Showing your work results are great, but employers are too busy to solve the puzzle themselves. They want to see the most bright milestones in one place. Your portfolio needs something more significant than just nice deliverables and screenshots of web and app interfaces.

One of the core components of UX design is communication, so you have to communicate your success to potential employers. So, writing skills (not even writing… we’d call them storytelling skills) are as major as design ones.

The Anatomy of a Good Case Study

How can one fit years of experience and endless design process into a couple of case studies? Let's find out and start with the principal components of product design and user experience case study.

#1 — Overview

It is a quick summary of a product, a service, or a company. Mention all the foremost things about the project you have been working on.

#2 — Problem Statement

Alternatively, it’s a goal statement. Why did you work on this project? What was its goal?

#3 — Users and Audience

Briefly describe for whom you were doing the product or service. Who would use it?

#4 — Roles and Responsibilities

What was your team like and how did you share your responsibilities? Were you the only expert or did you have your own team of designers?

#5 — Scope and Constraints

In what conditions did you work? What limiting factors did you come across? They may be tight time limits, low budgets, different time zones, etc.

#6 — Process and Action Taken

This is an essential stage of your story. Describe what you did step-by-step. Specify why you did that (for example, to increase conversions, or to solve user pain points).

#7 — Outcomes and Takeaways

This is a denouement of the story. Tell readers what was the result. What goals have been achieved? Which lessons have you learned? What experience have you gained?

The Power of Storytelling

Even though images and pictures cause a stir on socials, fascinating stories continue dominating the market. People use stories to learn, share information, impressions, and emotions, to pose questions, to find solutions for problems. 

  • Easy to read design case studies glue employer’s attention as they are representative. With only one case study on a designer portfolio site, recruiters and team leads can make conclusions on one’s design thinking. 
  • Also, they show how designers work. Case studies answer all the possible questions and employers can decide whether these tactics fit their usual workflow.
  • Future team members see how a designer behaves in case of having issues. They grasp one’s way of learning from challenges and mistakes.

As you can see, UX design case studies are a great way to prove your both hard and soft skills! Why not do it? 

The Steps to Writing Your Best Case Study

Let’s get started with your best UX case study ever! 

1. Name Your Project

Start with texts. The name should reveal the main features of the project. Make it detailed enough and mention your activities (for example, user flow research), the product (an app), and the platform (for mobile and desktop).

2. Create an Outline

This should be a short scheme for a bigger picture. You may use the blocks from the ‘The Anatomy of a Case Study’ section. Write a draft for each part. 

3. Add Details

Once you have the backbone of your case study, add context about your design decisions to the process section.

To get more ideas, answer these questions:

  1. What exactly did you do?
  2. What was the purpose of this activity?
  3. What results have you achieved?
  4. What have you learned?

As a product designer, you may mention such important stages as user research and user testing. There are lots of UX activities that go beyond design itself.

When extending descriptions, don’t be too vague and keep your content deep and concise. This will create an image of an experienced professional who knows what he’s talking about.

4. Add Attractive Headlines for Activities

User interface and user experience case studies might look like novels. So, take care of those who’ll read it. Split your long story with short and intelligible phrases. Your reader will take a look at each of them and catch the main idea even without reading the details. Sounds?

5. Edit Your Story

Once you’ve done with your case study, look it all over again. Distill the text and make it more logical and coherent. 

To inspire you, let’s recall that even world-known authors always edit their books. Some of them even do that several times. The goal of editing is exceptional quality. This means more guarantees that you’ll be hired for your dream company!

Using Case Studies

Any UX design case study is not worth living only in the memory of your laptop. Share them online! Make them work for your image — you might be surprised that recruiters search and hunt candidates who have prominent case studies published on the web.

  • The best format is a web page on your site or blog. If you choose web pages as containers for your brilliant UX case studies, make sure that they work equally smoothly on mobile phones, tablets, and desktop devices.
  • Then come text docs, PDFs, and presentations. Downloading is one more iteration between you and your dream company — keep this in mind!
  • If you don’t have your own site or blog, use specialized design platforms like Dribble, Behance, blogging platforms like Medium, or socials like LinkedIn.

Tracking the performance of your UX design stories will give you an understanding of what works the best. So, you’ll be sure of your choice for a showcase during an interview!

The Best Examples of UX Case Studies

To give you an idea of what to strive for, we collected the top 5 examples by experienced designers:

  1. Here is an example you might like the most. Lucy Qi has a marketing background, which is noticeable. Her case study is logical and well-structured. It is based on the classic approach and can be a tutorial for creating top-notch UX case studies. Everything is mentioned in the story. You get the ultimate answers to any question. This is brilliant!
  2. Another great example is brief yet informative. The summary of adding learning value to quizzes on Udemy by Frances Tung. Everyone knows Udemy and you might even have participated in their quizzes. If so, know that they became so witty and informative thanks to this product designer!
  3. Remember we told you that UX case studies can be published on your blog? Here is an example from Danielle Borisoff. A clear structure, an abundance of important details, and a description of each stage make this story a perfect example for newbies.
  4. Another interesting case study of cinema UX is published on Medium by Ariel Verber. It tells us about steps the Cinema City took to make their iOS app outstanding. The structure of the study is concise and clear, as well as the results the company got!
  5. And the last brilliant case study about a cooking app lives in Vitaly Dulenko’s Medium blog. Everything necessary is mentioned and shown in pictures, even the process of IA (information architecture) creation!

Have you received enough inspiration from these UX case studies? If yes, try creating your own success story with FlowMapp. It’s easy and convenient. 

Key Takeaways

A UX design is the end product summarizing all your activities. This is what sells you as a professional. It drives your image and lets this image work for you. But nothing comes so simply. Creating a great case study might take you a couple of full-time business days. Still, you will be confident in your future success, so it’s definitely worth the effort.

Show your future employer your way of thinking and convince them that you’re the perfect match for their UX design team.

Don’t you still have at least one case study? Grab our guide, sign up to FlowMapp for free, and start telling your success story right away!


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