A web design is not only about being beautiful on the internet. It also designs and packages products and analyzes user behavior. What else? Let's take a closer look.
The web designer relies on the audience's wishes and also designing products to help users do what they want. For example, buy a product, find out the news or chat with friends. He is like a Gandalf, who leads Frodo to the Lonely Mountain. In short, the web designer is the client's real guide in the complex world of business.There are several ways to understand web design. The first is to go all the way to Sauron alone, filling the bumps from your own mistakes. The second is to learn from others and read our blog. Here, for instance, is an article about 5 User Experience Mistakes Made Accidentally by Every Designer.
А Designer Is Not Only an Artist
Design is a balance of beauty, logic, and possibilities. The word "design" now means rather not how the site looks, but how it works and how user-friendly it is. Creativity and art in the design faded into the background. For business tasks, the web designer works in such a way as to attract the visitor's attention, interest and convey the necessary information.
5 Basic Skills That a Web Designer Needs
Professional skills in working with Adobe Illustrator, Adobe Photoshop, CorelDRAW, Axure, etc.).
The ability to design interfaces, create prototypes (including interactive ones).
Knowledge of usability, the basics of creating a user-friendly interface
Understanding how users interact with the site. Ability to create user-friendly interfaces for different levels of skills and knowledge of the audience.
Must know the technological limitations (in other words, which design can be implemented technically, which-not).
It is cool to master to become a unique and sought-after specialist:
Аnalytics and Internet marketing to analyze data about users' needs and desires know how advertising works, and create a website.
Psychology. You need to put yourself in the site visitor's place and understand what is important to them.
Text writing and editing, because the text and design are inextricably linked with each other. Layout and frontend development to know how the layout is drawn in the program is turned into a working site.
Layout and frontend development. It would be best to understand how the layout is drawn in the program is turned into a working site.
So, What Does a Web Designer Do?
Web designer draws layouts of landing pages, websites for companies, online stores, and designs interfaces for Internet services and applications. What else can he do: create templates for email newsletters, invent and draw Internet banners.
The designer's workflow looks like this:
First, the web designer receives information from the customer. Learns why the site is needed, how it will work, and for which users. It's great if the customer knows exactly what they need. But this is almost a fairy tale, so the designer must ask questions and get answers himself. The designer writes down the task, site requirements, and answers to questions in brief.
The web designer creates sketches or prototypes of the future site: on paper or in special programs. Prototypes are more like diagrams, which indicate the location of the main elements on the site pages.
Аfter the prototypes, a color layout is created. Creativity has begun: you can work on color combinations and add animation.
The designer delivers the finished layout to the customer or developers, who will transfer it to the site.
Web design is continually changing, with new trends and technologies emerging every year
The designer needs to continually update their knowledge-look at what is now more in demand, what technologies have appeared, and understand several related areas to create modern products. Therefore, a designer is an artist and an analyst, designer, and subtle psychologist.